.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness company has onboarded Indian cricketer KL Rahul as a company emissary and also an entrepreneur in the business, it showed ETRetail.Without revealing the specific amount of concern the cricketer has taken, the business mentioned it is actually a sizable and critical investment.This collaboration intends to take advantage of KL's immense level of popularity, particularly with young people and exercise fanatics, to expand Boldfit's reach into untapped markets and also demographics all over India.Sharing regarding the label's development plannings, Pallav Bihani, creator and also chief executive officer of the company said, "Our experts are going all-in on extending our activewear and shoes categories, which are set to redefine the health and fitness market. These segments are our potential growth motors." Presently, physical fitness and also doing yoga extras drive the majority of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C brand name obtained a revenue of Rs 73 crore. With key projects and also this alliance, the brand aims to reach out to a profits of Rs five hundred crore through FY26. Founded in 2018, it presently serves over 1 crore clients each year as well as aims to extend this range to 5 crore using this collaboration. Likewise, it is boosting its supply chain structure to make sure prompt shipment and also regular product availability.Looking forward, the D2C startup expects a surge in internet traffic, social media engagement, as well as greater sales across our front runner classifications.
Posted On Aug 1, 2024 at 10:46 PM IST.
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