.New Delhi: Dependence Retail organizes to extend Superdry into the athleisure sector which are going to put it in direct competition along with leading activewear brands like Nike, Adidas and also Asics.Last year, the British fashion company had inked a shared project contract with Dependence Brands for the purchase of Superdry's copyright possessions in India, Sri Lanka, and Bangladesh for u20a4 40 million (nearly 405 crore back then). Superdry's invasion in to the athleisure sector in India will certainly be actually a 1st for the company around the world, with several outlets set to be opened across India. In the beginning, the company will certainly sell clothes, and later shoes after getting BIS qualification." The business has been actually working on a retail style for athleisure items, which has watched a surge in demand given that the pandemic. It may take in French seller Decathlon additionally with huge format outlets, while Superdry sports will definitely be actually mid-size outlets," said a shopping mall operator acquainted with the development.Reliance Retail carried out certainly not react to ET's queries.Sales of leading sports labels have actually dashed before 2 years, steered through increasing awareness regarding health and fitness and climbing demand for athleisure wear and tear. Along with a populace of much more than 1.4 billion, India is just one of the fastest-growing as well as most extensive global markets for sports wear as well as footwear companies.Most global brand names have been actually around in the country for greater than two decades as well as have actually increased through relationships with cricket and various other showing off activities. The newer contestants, nevertheless, have actually been actually placing themselves as comfy way of living and also frequent athletic wear labels. India is actually finding improving interest in sports such as kabaddi, football, beach ball, hockey and badminton.Superdry entered into the nation in 2012 in partnership with Reliance Brands, a venture of Reliance Retail Ventures Ltd (RRVL). RRVL has relationships along with individual fashion brands in sectors like deluxe, bridge-to-luxury as well as high-premium as well as high-street way of life like Armani Swap, Burberry, Bally, Canali, Diesel, Gasoline, Hugo Boss, Hamleys and Jimmy Choo, Valentino and also Balenciaga for the Indian market. Reliance Brands additionally obtained plaything store Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
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